INDIANAPOLIS, Indiana – What’s better than basketball, trading cards, and pack breaks? 

We couldn’t think of anything either, so we merged them all in our latest creative campaign ahead of the 2024 NBA All-Star Weekend to add some extra spice to our customers’ NBA bets this season.

Introducing Rivalry Booster Packs, a set of physical card collectibles that taps into trading card culture and pack openings with special rewards to elevate the experience of betting on Rivalry. Here’s how they work:

Select Rivalry users who bet on NBA matches will be entered for a chance to earn their very own Rivalry Booster Packs.

Within these packs are a series of exclusive cards featuring hand-drawn illustrations of NBA players, esports-inspired characters, our creator partners, and more – all with their own significance and value.

Higher rarity cards will feature a QR code on the back that can be scanned to redeem a variety of different prizes, including NBA merchandise, gift cards, and bonus bets on our sportsbook and casino. Business in the front, party in the back.

Over the course of the NBA season, we’ll be sending Rivalry Booster Packs to lucky users while our creator partners will also be livestreaming their own pack openings – tapping into the rise of case breaks and collectibles.

“Rivalry has found repeatable success using its creative and design to usher in new and exclusive experiences in sports betting for its customers that they won’t find elsewhere,” said Grant Flannery, Global Head of Marketing at Rivalry. “There is a growing audience of NBA fans on Rivalry and our Booster Packs are set to add another meaningful element to engage them throughout the season.”