TORONTO, Ontario – Can you get rich playing slots? Hell no.
So we developed an entire marketing campaign to let our users know that – among other things.
Let’s be honest, online gambling can be sketchy, and there’s definitely no shortage of shady, unregulated companies out there.
Bad actors are setting a bad example for the industry, which is why we ensure we foster a reputation of trust among our users and educate them on what’s really at stake in the black market, or just betting in general.
So upon rolling out our flashy new slots category in Ontario, we decided to produce #RivalryFAQs: an informative, personal, and entertaining responsible gambling campaign that did just that.
The collection of short-form videos, which will be published across select social media channels, sets out to showcase the depth of our new casino offering while educating customers on a number of important topics – some serious, and some slightly satirical.
Our CEO, VP of compliance, product manager, and marketing director all sat down in our makeshift office studio to cover a series of “frequently asked questions,” including:
Why would a sportsbook release a series of videos telling their users that they won’t get rich playing slots? I have no idea, so I asked our VP of Compliance, Matt Bianchini:
“While we want to promote slots on Rivalry, we also want to make sure we’re being honest and transparent with our users – in this case, putting a face to the brand and letting them know we’re not trying to sell them this unrealistic dream of getting rich by gambling online,” said Bianchini. “Customers need to know the risks associated with playing slots, especially on unregulated sites, and we think #RivalryFAQs helps push that message in a digestible way versus a disclaimer that people scroll past.”
At Rivalry we want to champion this idea of responsible entertainment. That means being real about the products we’re offering, giving our audiences the information and tools to play responsibly, and ensuring that entertainment remains at the forefront of the on-site experience.
Also, we have a sassy axolotl in our casino. Others don’t.
